The Science of Neuroaesthetics: Optimising Workplaces for Productivity and Well-Being.

When we walk into a beautifully designed space—whether it’s a light-filled office, a nature-inspired workspace, or a well-balanced breakout area—we feel something. The emerging field of neuroaesthetics explains why. Coined by neuroscientist Semir Zeki in the late 1990s, neuroaesthetics explores how our brains perceive, process, and respond to art, design, and sensory experiences (Magsamen et al., 2023).

Design is far more than just surface-level aesthetic value; it’s an essential tool for well-being. By applying neuroaesthetic principles, we can create work environments that reduce stress, boost focus, and enhance creativity. From the fractal patterns found in nature to the calming effects of soft textures and colours, the science is clear: our surroundings have a profound impact on our brains. These might seem like small changes or additions, but as we dig deeper into the science, we find out more and more about the profound impact design has on our well-being.

1. The Impact of Design on the Brain

Research in fMRI and EEG studies reveals that certain environments stimulate specific brain regions associated with stress regulation, focus, and creativity.

Fractals and Alpha Waves: Fractals—repeating patterns found in nature (like trees, rivers, and coastlines)—determined by the Fibonacci sequence, have been shown to activate alpha brainwaves, which promote a relaxed yet focused state. Studies by Taylor et al. (2005) and Hagerhall et al. (2008) found that exposure to fractal patterns reduces stress by up to 60%, while simultaneously improving cognitive function and mental clarity. So integrating artwork displaying these sorts of patterns, or biophilic elements into the workspace, can have a big impact minimising collective stress levels.

Natural Environments & Attention Restoration: According to Attention Restoration Theory (ART), natural environments help restore cognitive resources. Research has shown that window views, natural light, and biophilic design elements improve working memory, concentration, and cognitive flexibility. A study by Kaplan (1995) found that employees with access to nature-inspired office spaces reported higher productivity and lower fatigue.

Colour Psychology & Emotional Regulation: Certain colours can stimulate positive mood shifts and focus. Blues and greens, often associated with nature, have been shown to enhance calmness and concentration, while excessive grey or harsh lighting can increase stress levels (Küller et al., 2009). Similarly, the colour red is highly stimulating, increasing our galvanic skin response, heart rate, and respiratory rate, caused by higher states of arousal and stress.

Source: Chromasonic (Chromasonic creates light and sound experiences, helping participants connect to their emotions by immersing deep in their senses).

2. How Neuroaesthetics Can Reduce Workplace Stress

Soft Textures & Tactile Comfort The sensation of touch influences our emotional state more than we realise. Soft, textured furniture has been found to engage the haptic (touch) senses, making spaces feel warmer, safer, and less stressful. This principle is used in high-stress environments like hospitals to create a more comforting experience for patients (Bernheimer, 2017).

Breakout Spaces & Mental Well-Being A well-designed workspace isn’t just about the main office area—intentional restorative breakout spaces are essential. Quiet zones, biophilic elements, and sensory-friendly areas encourage mental clarity, relaxation, and social connection. Research shows that companies with thoughtfully designed breakout spaces report higher job satisfaction and lower stress levels (Thinks Insight, 2023).

Source: Loop (Estudio Bancal)

The Role of Nature in Reducing Stress Spending time in nature is linked to higher levels of generosity, empathy, and positive emotions. A study by Bernheimer (2017) found that simply incorporating indoor plants and wooden textures into offices resulted in lower stress markers (cortisol levels) and increased emotional well-being.

3. Designing Workplaces for Productivity & Creativity

Ergonomics & Active Design Simple adjustments like placing printers, bins, or collaborative areas further away encourage movement and cognitive reset. Research in workplace ergonomics shows that these small shifts increase engagement and efficiency (Sailer et al., 2009). Additionally, long periods of sedentary behaviour negatively impacts well-being, job satisfaction, and productivity at work.

Natural Light & Work Performance Access to natural light significantly improves alertness, sleep quality, and overall mood. A study by Boubekri et al. (2014) found that workers in offices with windows had 46 more minutes of sleep per night and reported better work engagement compared to those in windowless spaces. This is because natural light induces our circadian rhythm (our sleep-wake cycle) and suppresses melatonin secretion (our sleep hormone) - keeping us awake and focused during the day, whilst also ensuring that we sleep well at night. During the darker months, ensure to maximise the amount of time exposed to sun light, or even artificial bright light (SAD lamps or self rings are a good equivalent to natural light - especially if this isn’t always available).

The Future of Workplace Innovation With advances in neuroaesthetics and workplace psychology, organisations can move beyond traditional office designs. Immersive, inclusive, and science-backed spaces will shape the future of work—creating environments where people feel good, connect better, and perform at their best.

Final Thoughts: The Business Case for Neuroaesthetics

Neuroaesthetics isn’t just about making workplaces look beautiful—it’s about making them function better for human cognition, stress regulation, and creativity. The right design choices can lead to:

• Higher Productivity

• Lower Stress & Burnout

• Stronger Social Connection

• Improved Mental Well-Being

By designing workplaces with the brain in mind, businesses can cultivate environments where employees thrive—mentally, emotionally, and professionally. Would you like to integrate neuroaesthetic strategies into your office design? The science says: it’s time to start!